James D. Michelson
Background
Happening Now
Cross Media Marketing 101
James' new book from Schooner Press is now avaialable! Discover proven marketing strategies for generating and converting leads into sales using the latest variable data and cross media technologies. To order a copy, click here.
James Michelson is the founder and principal at JFM Concepts, the makers of VDP Web and the author of Cross Media Marketing 101: The concise guide to surviving in the C-Suite from Schooner Press. James is an internationally recognized thought leader and practitioner of cross media, digital marketing and sales. His personal experience spans business to business software, consulting, services, and durable goods in various verticals to consumer products and services. James is particularly skilled with software as a service (SaaS) and technology sales.
James has extensive international experience in the creation and execution of advanced cross media and one to one (1:1) integrated digital campaigns in multiple channels in a wide variety of verticals for both direct sales and lead generation. He has personally sold, developed and executed industry recognized cross media marketing strategies for such firms as AAA, United Health Care, Caterpillar, Hewlett-Packard, Marriott, Hartford Insurance, California Closets, and many more. He is a sought after sales and marketing consultant and frequent speaker at conferences, trade shows, and peer groups in a wide variety of industries on sales, marketing, and digital media topics.
Core Competencies
- Strategic International Sales & Marketing Planning and Execution
- Global Social and Cross Media Strategy and Fulfillment
- Worldwide product development and launch for SaaS, services, consulting and hard & soft lines
- Sales and marketing team creation, leadership, and development
- Full marketing, sales, and production P&L for multiple global business lines for government, consumer and business
Specialties
- Cross Media Marketing strategy & fulfillment including all marketing channels with an emphasis on data collection, metrics, tracking and ROI
- Product development, global launch and sales with and without significant budget
- Strategic business development for explosive growth including development of direct sales, reseller and distributor networks both with and without direct sales forces
- Cross media, marketing, sales and business leadership education
- New business / product line creation & launch from inception to exit strategy
- Business and sales consulting for product development. Sales processes, and strategic planning
Experience
As the Managing Member of JFM Concepts, James has developed and marketed an international brand portfolio of software as a service (SaaS) products. His extensive marketing experience creating custom direct marketing campaigns that feature Personalized URLs (PURLs) and variable data was utilized in the development of the industry leading VDP Web® software as a service. He has created a world wide network of partners and resellers for the firm’s software platform and the turn key marketing programs that provide soup to nuts marketing support for companies of all sizes.
- Cross Media Marketing Strategy & Fulfillment
- Marketing Technology Development
- Business Development for Explosive Growth
- Cross Media & Marketing Education
- New Business Creation & Launch
- Business Consulting